What do you meant by Personal selling? Explain the importance of Personal selling from the point of view of manufacturers.

Explain various categories of advertising with suitable examples.

Explain different methods for promotional budget?

What are the objectives of In-Store promotions? Elaborate.

What are the different types of stores? Explain them briefly.

Explain few strategies to be used for budget sourcing?

Explain the different types of sales presentations.

Describe the different qualities of sales persons engaged in personal selling.

Explain the stages of consumer decision making process.

Explain how you will assess human resource requirements of a retail organisation. Discuss the role of employment opportunities in booming organised retail.

 Explain the concept of franchising. Discuss the advantages and limitations of franchising concept.

. Describe how technology helps in customer relationship management? What are the precautions to be taken before adopting new technology in a retail store.

The Consumer Protection Act, 1986

VAT

VAT

Discuss the role of financial management in retailing. What are the key issues in financial management?

Why do you think visual merchandising is necessary in design of a store? Would you suggest components to be displayed in a particular retailing unit.

How do you distinguish Cross merchandising from merchandise? Which factors would you suggest for a retailing unit to consider for procuring merchandising and why?

Discuss theories of structural changes in retailing. Explain the classification of retail formats with examples.

What do you understand by consumer behaviour? Discuss the factors that influence the retail consumer behaviour.

Discuss the emerging trends in Indian retailing. Explain in detail the challenges for retail in India.