Examine the India –China relations.
See Answer →Discuss the strategic significance of border issues in India’s Foreign policy.
See Answer →Examine the nature of India –Russia relations during the Cold War.
See Answer →Explain the continuity and change in Indian Foreign policy post -1991.
See Answer →In the following organizations identify the various physical evidences and suggest ways to improve upon them.
a) A nationalized bank and a private bank.
b) A super bazaar and a private department store.
See Answer →Explain the significance of determining demand patterns. Select any service organization of your choice and describe its demand patterns and its underlying causes.
See Answer →Differentiate between high-contact, medium-contact, and low-contact services. How are people’s roles different in these services?
See Answer →What guidelines would you follow for developing an advertising campaign for a service organization? Discuss by taking the example of a commercial bank or an insurance company.
See Answer →What are the differences between ‘search’, ‘experience’, and ‘credence’ qualities?
What are the implications of these qualities for service marketers? Explain with the help of examples.
See Answer →Explain your understanding of a domestic brand Vs. global brand.
Explain with an example the key reasons why marketers embark on expanding their brands to overseas/international markets?
See Answer →As a marketers, what elements of brand you would consider significant that would help in the task of building brand equity. Select a brand of your choice and discuss the elements where the brand building was visible over a period of time.
See Answer →Explain the concept of brand equity. The brand equity development is a process which is spread over a period of time with continuous brand building effort.
In the light of the above statement you are advised to select a strong and powerful brand of your choice and track/trace the effort which has gone into the making of a strong and powerful brand.
See Answer →What is branding? Discuss its strategic relevance. Explain the key branding policy decisions that are available to the marketer and their advantages and disadvantages.
See Answer →Define a new product. What are the various types of new products that you are familiar with give examples. It is necessary that the new product needs to be launched? If yes or no, furnish your reasons to justify.
See Answer →List out and explain the reasons for firm to consider new product development ideas in their businesses.
Assume that the country’s lending passenger car manufacturer is contemplating to introduce a two seater micro car for the Indian market. How will the company set responsibility for developing this micro car at the corporate level as well as the divisional level? Explain the kind of role and responsibilities at both the levels.
See Answer →Explain with an example the meaning of a Product and Product line. What are the key reasons/ideas for companies venturing into product lines? Discuss. Elaborate on the need, necessity and criteria for new product development ideas
See Answer →Distinguish and discuss with suitable examples the term product and brand one each from an FMCG and a consumer durable of your choice.
See Answer →मानव विकास की अवधारणा का वर्णन कीजिए।
See Answer →शासन में हितधारक सहभागिता के विभिन्न प्रकार क्या है?
See Answer →विकास के जन-उन्मुख उपागम से आप क्या समझते हैं?
See Answer →