Describe the salient features of India's balance of payment. What measures would you suggest for improving the balance of payments position in India?

 "Analysis of legal conditions are a very critical component in selecting foreign markets".

"Global positioning is most effective for product categories that approach either end of 'high-touch/high-tech' continuum"

 "International marketing research is full of complexities".

"A marketing research report should merely present the findings. It must not comment on the possible course of action(s) to be taken on the basis of the study results."

Domestic and International marketing planning

Direct and Indirect selling channels

Primary data and Secondary data

Warranty and Guarantee

International marketing concepts

Pricing methods and practices in international marketing

EPRG orientation of firm

Advertising appeals and product characteristics

 "Compared with products, marketing of services poses distinctive challenges to marketers". Explain why it is so, and enumerate the marketing challenges.

A company wants to enter into international markets. The company decided to involve another company in the foreign country. State the modes of entry where the scope for the involvement of a foreign company is possible. Explain those modes and critically evaluate and state in which situations each of them is suitable.

Role of ICC in Arbitration and Conciliation

Compensatory Financing Facility

Transnational Corporation

Factor Price Equalisation Theorem

The developed countries have increasingly become the recipients of FDI.