Cyber Marketing

Howard-Sheth Model

Scope of Marketing Research

Selection and development of a new product are very important steps in the Marketing Strategy. Explain briefly the stages through which you would test ideas coming up for new products until the final stage of launching the new product..

Name and describe the different types of groups that may have influenced your behaviour in terms of making a decision:

a) To buy a particular brand of refrigerator

b) To choose a school/college for your child

Name and describe the different types of groups that may have influenced your behaviour in

Take the following consumer products and describe the step-by-step procedure that you will follow in segmenting the market for these products.

a) Electric Vehicle (2- Wheeler and 4- Wheeler)

b) Cellular Phones

Describe the components of physical evidence in case of railways and banks. Also describe the role of service personnel in these organisations. How can customers influence other customers in these service organisations?

Write a brief note on need and role of classification, codification and standardization in the context of materials management from the viewpoint of planning, control, purchase and inventory management.

How can FAST diagram act as a Value Engineering tool? Explain the basic methodology of FAST diagrams with the help of an example.

Practical job shops are much more complicated and may have hundreds of matching centers and thousands of jobs. Comment! Why do we resort to priority dispatching rules for sequencing jobs at each machine centre? Describe these rules.

What is work sampling? Why is it called a fact-finding tool? Describe some uses of work sampling.

"Product development and design is basically a research and development activity". Elaborate the statement with suitable example.

Define the working capital management. Why is it important to study the management of working capital as a separate area in financial management?

What is financial risk? How does differ from business risk? How does the use of financial leverage result in increased financial risk?

Define the concept of cost and elaborate on its key elements. Differentiate between direct costs and variable costs, providing relevant examples to illustrate the distinction.

Define depreciation and explain how it differs from amortization. Provide a detailed discussion of the various methods used for calculating depreciation in modern accounting practices.

Identify the key developments in accounting over the past two decades and analyze the primary factors driving these advancements in the context of contemporary business and technological trends.

Define the working capital management. Why is it important to study the management of working capital as a separate area in financial management?

What is financial risk? How does differ from business risk? How does the use of financial leverage result in increased financial risk?