Direct and Indirect selling channels

Primary data and Secondary data

Warranty and Guarantee

International marketing concepts

Pricing methods and practices in international marketing

EPRG orientation of firm

Advertising appeals and product characteristics

 "Compared with products, marketing of services poses distinctive challenges to marketers". Explain why it is so, and enumerate the marketing challenges.

A company wants to enter into international markets. The company decided to involve another company in the foreign country. State the modes of entry where the scope for the involvement of a foreign company is possible. Explain those modes and critically evaluate and state in which situations each of them is suitable.

Role of ICC in Arbitration and Conciliation

Compensatory Financing Facility

Transnational Corporation

Factor Price Equalisation Theorem

The developed countries have increasingly become the recipients of FDI.

World GDP has grown at the faster rate than the world merchandise trade.

An import quota is the complicated instrument for implementing a policy of non-tariff barriers.

Balance of payment does not affect the exchange market.

EDI and The Internet

Regionalism and Multilateralism

GATT and WTO