Discuss the role of marketing mix in marketing of information product and services in university libraries
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What are the characteristics of Current Awareness Services? Describe its types.
See Answer →Define Literature search. Discuss its search technique.
See Answer →Install GSDL software, upload around ten documents comprising pdf, doc, ppt files. Enter the detail metadata for each document and publish the collection for a CD.
See Answer →In Koha do the following activities:
a. Create 4 patrons in Koha
b. Enter details of five users in Koha
c. Enter bibliographic details of five books in Koha.
d. Issue four books to the users
e. Return 2 books to one of the patrons.
See Answer →Workflow of Automated serial control.
See Answer →Discuss the functional features of DSpace.
See Answer →Web 2.0 Compliant ILS
See Answer →Enumerate features of 5th generations ILS
See Answer →What do you mean by "Digitising"?
See Answer →Open Source Operating System
See Answer →Write special features of NewGenLib.
See Answer →What do you mean by Pre-acquisition work?
See Answer →LAMP Architecture
See Answer →OAI/PMH tools
See Answer →Discuss the major features of Koha in detail.
See Answer →Differentiate between automated and digital library system.
See Answer →Digital PR and Crisis Management
Research a recent PR crisis faced by an Indian brand (e.g., Indigo Airlines or Haldiram's social media controversy). Analyze the digital PR strategies used to manage the situation and rebuild brand trust.
See Answer →User-Generated Content as a Branding Tool
Study a brand that successfully uses user-generated content (e.g., Myntra's style contests or Starbucks India campaigns). Discuss how this strategy enhances the brand's online presence and consumer engagement.
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