MTBF

Many organizations have standing conflicts among maintenance and production/operations employees. Describe the nature of these conflicts. What are the main causes?

What are the major considerations taken while 'planning for maintenance for a manufacturing unit/machine/equipment? Prepare a maintenance schedule for a plant.

What are the differences in commercialisation approach between developed and developing nations? How do developed nations score over developing nations in R&D business?

What are the different types of R&D Organizations? What kind of R&D Organizations are found in India? Explain.

Quality Function Deployment

Technology Push Innovation

Radical Innovation

Incremental Innovation

Many organizations have standing conflicts among maintenance and production/operations employees. Describe the nature of these conflicts. What are the main causes?

How do you determine whether technology should be indigenously developed or procured? What are the factors to be considered? Discuss.

Concept of information processing.

Nicosia's model of consumer decision-making process.

Theories of post-purchase evaluation.

How would you differentiate between organizational buying and individual buying? Taking the example of the purchase of laptops for organizational purposes and for your personal use, explain the differences.

Briefly explain The Family Life Cycle Concept. Which of the stage(s) of the family life cycle constitutes the most lucrative segment for the following products?

(i) Home appliances

(ii) Baby food

(iii) Luxury products

Explain your answer with reasons.

What do you understand by reference group influence? Suggest a few products for which you think reference groups would exert a strong influence with regard to the purchase of the product and the brand, and provide an explanation for your choice.

What is meant by consumer perceptions? How do you justify the relevance of studying perceptions when they may not accurately reflect reality? Give example(s) to illustrate your answer.

Explain the purpose of sales forecast and sales quotas in the context of sales management function. Discuss the meaning and importance of sales budgeting. What are the various methods that a sales manager would consider in preparing the sales budget?

Explain the term sales territories. Discuss the steps involved in territory planning and its importance.