Psychographic attitudes
See Answer →Demographic profiles
See Answer →Differentiate between NRI and PIO. As the Marketing Manager of a Tour Operation Company, suggest marketing strategies you would adopt to target them.
See Answer →Why is tourism considered a hard business activity? Explain the various internal and external constraints that affect the marketing of India as a tourism destination.
See Answer →Why are the Gulf and Middle East countries important tourism markets for India? Suggest ways how we can market India to these countries?
See Answer →Describe the characteristics of Japanese tourist behaviour. Based on these characteristics, prepare a 7 days itinerary to India for a group of 10 Japanese senior citizens.
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Give an account of the characteristics of the Asia and Pacific tourism market.
See Answer →Discuss giving suitable examples the alternative forms of tourism and how they can be marketed.
See Answer →Critically examine the role of Public Organisations, Local Bodies and NGOs in the marketing of a tourism destination.
See Answer →Refer India Tourism Statistics 2022 (Pdf available on https://tourism.gov.in/market-research-and-statistics) and discuss the potential and dimensions of domestic and Inbound tourism in India.
See Answer →What is marketing research? Describe the stages involved in a marketing research process.
See Answer →केस स्टडी विधि
See Answer →गुणात्मक अनुसंधान
See Answer →कार्यक्रम मूल्यांकन अनुसंधान
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