What makes an organization have adequate compensation plan for the company sales force? Discuss

What the major reasons for a change in a sound compensation plan for the sales force

Discuss the meaning of merchandising and sales displays. Bring out the relationship between them by citing an example.

Explain some of the most important and frequently used designa principles by marketer in effective display of their merchandising. Suggest a suitable example for each of these design principles.

What is negotiation? Highlight the basic principles that a salesman ought to consider during the negotiation stage with the customer.

A young working professional from IT industry, wishes to buy a high end sports SUV from one of the leading global automobile manufacturer in India. Aswane you have now reached the negation stage of the selling process. How would you equip yourself and what specific preparation you would do to meet the prospect for the final negotiation keeping in mind the nature of the product, the pricing, and the competition in the category?

Why communication skills are important for a saleman? With suitable examples di the various verbal and non-verbal communication skills that aid a salesman in their profession.

As you are aware that the sales management function in an organization is all about managing the personal selling effort. In the light of the above statement classify with suitable examples the various selling approaches that firms can pick and choose based on the nature of their business

Who according to you is an effective salesman? Explain the physical traits, the skills and the knowledge that every salesman should possess to evolve as a successful salesman for the organization.

Distinguish and discuss the terms Sales Vs. Marketing. Are these two terms купопутова? If yes, or no justify giving reasons.

Explain your understanding of a domestic brand Vs. global brand. Explain with an example the key reasons why marketers embark on expanding their brands to overseas/international markets?

As a marketers, what elements of brand you would consider significant that would help in the task of building brand equity. Select a brand of your choice and discuss the elements where the brand building was visible over a period of time.

Explain the concept of brand equity. The brand equity development is a process which is spread over a period of time with continuous brand building effort. 

In the light of the above statement you are advised to select a strong and powerful brand of your choice and track/trace the effort which has gone into the making of a strong and powerful brand.

What is branding? Discuss its strategic relevance. Explain the key branding policy decisions that are available to the marketer and their advantages and disadvantages.

Define a new product. What are the various types of new products that you are familiar with give examples. It is necessary that the new product needs to be launched? If yes or no, furnish your reasons to justify.

Elaborate on the need, necessity and criteria for new product development ideas.

Assume that the country's lending passenger car manufacturer is contemplating to introduce a two seater micro car for the Indian market. How will the company set responsibility for developing this micro car at the corporate level as well as the divisional level? Explain the kind of role and responsibilities at both the levels.

Explain with an example the meaning of a Product and Product line. What are the key reasons/ideas for companies venturing into product lines? Discuss. Elaborate on the need, necessity and criteria for new product development ideas.

Distinguish and discuss with suitable examples the term product and brand one each from an FMCG and a consumer durable of your choice.

In the following organizations identify the various physical evidences and suggest ways to improve upon them.

a) A nationalized bank and a private bank.

b) A super bazaar and a private department store.

Explain the significance of determining demand patterns. Select any service organization of your choice and describe its demand patterns and its underlying causes.

Differentiate between high-contact, medium-contact, and low-contact services. How are people's roles different in these services?

What guidelines would you follow for developing an advertising campaign for a service organization? Discuss by taking the example of a commercial bank or an insurance company.

What are the differences between 'search', 'experience', and 'credence' qualities? What are the implications of these qualities for service marketers? Explain with the help of examples.

Can a supply chain be both efficient and responsive? Risk - Hedging and Agile? Why or Why not?