In practice, we find situations where it is not possible to make any probability assessment. What criterion can be used in decision-making situations where the probabilities of outcomes are unknown?

An investment consultant predicts that the odds against the price of a certain stock will go up during the next week are 2:1 and the odds in favour of the price remaining the same are 1:3. What is the probability that the price of the stock will go down during the next weck?

Discuss the importance of measuring variability for managerial decision-making.

Describe briefly the questionnaire method of collecting primary data. State the essentials of a good questionnaire.

Make a visit to any firm /company in your location or you are familiar with where digital marketing has been adopted. Talk to the manager or the concerned person who is in-charge of the digital marketing activities and collect all the prospects and challenges that are being faced by the firm and the possible solutions for the same.

Bring out the major differences and similarities if any between product marketing and services marketing.

With the help of internet and the secondary data sources prepare an essay on the reasons for the growth of service sector since 2010-2023. Furnish all the data and details.

Discuss the elements of promotion mix. Identify the reasons why companies in the current business environment are of the opinion that there is a felt need and necessity of integrating all the elements of marketing communication mix with a strategic intent to compete and stay relevant at any given point of time.

Explain with a example where all the elements of promotion mix/marketing communication are integrated. Select and make SWOT analysis and highlight the importance of integration.

Explain the concept of Product Life Cycle (PLC). Pickup any product/brand of your choice in the recent past where the marketing mix element have changed during the different stages of the PLC. List out all the changes that have occurred during its PLC.

Define a Product and discuss the various classifications that you are familiar with.

As a Marketing Manager, when and why you would embark analyzing the marketing environment? Discuss by selecting any product or product category of any FMCG or a consumer durables of your choice. Explain what combination of micro and macro environmental analysis that you would consider and why?

Discuss the various marketing philosophies that you are familiar with. Highlight their importance and limitations in their evolution process.

Discuss the terms need, want and demand. Why these terms assume significance for every marketers/business. Discuss.

What is the role of communication in social media management? Explain with the help of examples.

List the steps involved in the process of writing. Explain any two steps with the help of suitable examples.

Describe the functional theory of communication and explain how it is useful in effective decision-making.

What are the two prominent skills required for effective reading? Explain using relevant examples.

Differentiate between intrapersonal and interpersonal barriers giving examples.

Data Mining

Data modelling

Transaction Processing System (TPS)