Compare and contrast the real versus the ideal self. List three products for which a person is likely to use each type of self as a reference point when he or she considers a purchase.

What are the product and service categories where you and your family members now do online buying more often than you do in store buying? What are the major drivers of such behaviours?

Sales Audit

Merchandising

AIDA

 Discuss how sales forecast and sales quota relate to each other? What are the advantages of sales forecasting?

Describe the importance of sales control and salesforce evaluation, also mention some of the parameters for monitoring the salesforce?

. Discuss how negotiations and conflicts go hand to hand with each other?

 Explain the role of Sales Management in Marketing Function?

Product Portfolio

Brand Management

 FMCG

What are the seven strategic options for global branding strategy? Explain in detail?

Evaluate the various methods of Brand Valuation in the Indian Context?

Discuss New Product Development Process in detail?

Explain PLC with suitable examples at each stage?

What are the benefits to a service organization in retaining its customers? Discuss with the help of examples.

 Explain the term 'Yield Management'. Identify some of the managerial issues to be taken into account while implementing a yield management system.

Select a service process that you are familiar with and explore at aspects where it might be improved. Additionally, describe how automation can be utilised to manage processes effectively.

What is a brand? How does branding of services help in creating long term customer relationships with customers? Explain.