Discuss the various factors that are fundamental in determining the Interest Rate. Describe the reasons and effect of high interest rate and low interest rate in an Economy.

Discuss the role and functioning of Financial System in the Economy of a country. Describe in detail the various categories of Financing Institutions in India.

Discuss the role and functioning of Financial System in the Economy of a country. Describe in detail the various categories of Financing Institutions in India.

Equator Principles

 Corporate Citizenship Models

Kumar Mangalam Birla Committee, 1999

Beliefs and Superstitions

Explain the role played by Corporate Social Responsibility in financial sector to fostersustainability.

How are Employees' rights different from Consumers' rights? Discuss. Also explain theresponsibilities of Employees.

 Explain the role of various Corporate Governance Committees established to improveCorporate Governance Practices.

What is Ethical Dilemma? Explain how ethical dilemma can be resolved. Illustrate withthe help of examples.

What is task related values? Discuss with the help of examples.

Dynamics of rural physical distribution

 Usage of symbols and pictures in rural communication

Rural advertising through conventional media

 Family life cycle and lifestyle

 Impact of rural politics on rural marketing

Discuss the consumer buying process followed by rural consumers. How will you use your understanding of the influence of factors like attitudes, motivation and lifestyles to plan your marketing strategies for the rural markets? Explain with suitable examples.

 Explain the concept of promotional pricing in the context of rural markets. Do you agree that price differentials across product categories can be the only viable pricing strategy for rural markets? Explain.

How do culture and social class influence rural buying behaviour? Explain with reference to purchase of a consumer durable product.