Discuss the concept of CVP Analysis. Describe the difference between CVP Analysis and Breakeven Analysis

 What are the criteria for judging an investment proposal? Discuss two main methods of evaluating investment proposals.

What do you understand by financial management? What are its various components?

Define Budget. Explain the need and importance of Budgetary Control in the overall financial planning of an organization.

What is meant by Cost Accounting? Explain the various types of Costs?

Give an account of the various personnel working in the accounting department of an organisation.

 Sales Forecasting

Determinants of Pricing

Personal Selling

Define Branding. Discuss the advantages and disadvantages of branding decisions with the help of suitable examples from tourism industry.

Explain the Stages in Buyer decision making process. Discuss the Factors influencing consumer behavior with suitable examples.

What is marketing organization? Explain the changing role of marketing organization and methods of designing the marketing organization. 

Define marketing research. Discuss the purpose, scope, procedure, and application of marketing research. Also mention the problems in conducting marketing research in India.

Role of Wholesaler in Tourism

Marketing Strategy

Packaging in Tourism

Social Marketing

What do you understand by Channels of Distribution? What are the channels of distribution used in tourism industry? Give relevant examples. 

 Define Market Segmentation. Explain the variables used for market segmentation in the tourism industry with the help of suitable examples.

Discuss the characteristics of Service Industry. Explain how it affects the Marketing Mix with suitable example