Discuss the positive and negative impacts of social and cultural events along with suitable examples.

Describe the dimensions of evaluation and discuss about qualitative and quantitative evaluation

Define control in Event Management. Explain the difference between concurrent control and predictive control

 Explain the technology trends in Event Management.

 Write about the types of issues that can crop up during the implementation of the event plan and ways to handle those issues.

Write an essay on marketing of sports events and the role of technology in sporting events.

 Explain the concept of catering and catering management? What are the conditions involved in on-premise catering and off-premise catering.

Discuss the Event Implementation phase in detail.

 Media Mix for Event

Hybrid Communication in Event Marketing

DAGMAR Approach

 Benefits of Brand Loyalty

 Risk versus Return Matrix

PESTLE Analysis and SWOT Matrix

 Concept of positioning in Events

Difference between B2C and B2B Markets

Describe the approaches and contribution of personal selling in Event Marketing.

What is brand identity? Explain the difference between branding and brand building.

Describe the three generic strategies that an EMC can use as a framework to achieve strategic advantage.

Explain any two types of Event Marketing with the help of suitable examples.