Explain the provisions of Income Tax Act for an individual, if he is a a) Resident b) Not Ordinarily Resident c) Non-Resident.

The income of the previous year is taxed in the current year”. Explain. 

Price skimming and penetration pricing

Price skimming and penetration pricing

Personal selling

Branding

Discuss the importance of Integrated Marketing Communication (IMC).

Define services and explain their characteristics. How does marketing of services differ from marketing of goods?

Discuss the criteria for selecting marketing intermediaries. What challenges do firms face in managing them effectively?

How does pricing play a strategic role in the marketing mix?

Explain the importance of Customer Relationship Management (CRM) in marketing.

Examine the role of social media in modern marketing. What are the opportunities and challenges associated with it?

Explain the factors influencing consumer buying behavior. How can marketers use consumer behavior insights to shape marketing strategies?

Define product life cycle (PLC). Discuss the marketing strategies suitable for each stage of the PLC with relevant examples.

Prepare a SWOT analysis for an Indian e-commerce company like Flipkart, focusing on internal strengths and weaknesses, and external opportunities and threats.

You are the marketing manager of a FMCG company launching a new product. How would you use market segmentation and targeting to position this product effectively?

 एक अच्छी तरह से निर्मित ब्रांड बाजार में उत्पाद को विशिष्ट बनाता है।

 उपभोक्ता की क्रय निर्णय को मनोवैज्ञानिक कारक प्रभावित करते है।

 ग्राहक को बनाए रखना, नए ग्राहक प्राप्त करने से अधिक लाभकारी है।

आधुनिक विपणन में ग्राहक ही राजा है।