The rise of OTT platforms, social media, and mobile-first content has significantly altered media audience behaviour in India.

Analyse how changing media audiences and media literacy influence the planning of integrated campaigns, with reference to any one recent Indian campaign or platform.

(Relevant Units: Unit 1 - Media Audiences; Unit 2 - Media Literacy; Unit 4-Indian Consumer Environment)

In today's job market, candidates are increasingly evaluated through digital presence, resumes, interviews, and online research skills.

Analyse your own job-seeking readiness by reflecting on your social media profile, resume preparation, interview preparedness, and ability to search for information online, and suggest areas for improvement.

(Relevant Units: Unit 5 - Social Media Skills; Unit 6 - Resumes and Interviews; Unit 7 - Computer Literacy Tools; Unit 8 - Online Search and Research)

Note: You are encouraged to use self-experiences, observations, and real-life situations in your answers and to clearly relate them to concepts discussed in the relevant units.

Clear and effective writing is essential in professional communication.

Analyse any one business document you have encountered recently (email, notice, report, proposal, or official letter) and evaluate it in terms of clarity, structure, tone, and professionalism.

Contemporary workplaces in India involve people from diverse cultural, linguistic, and social backgrounds.

Reflect on any group activity (academic, professional, or community-based)

you have participated in and analyse how cultural empathy and team dynamics influenced collaboration, conflict, or productivity.

(Relevant Units: Unit 3 - Cultural Empathy and Team Dynamics)

Email and telephone communication often lead to misunderstandings in professional settings.

Identify one real or observed workplace situation where poor email or telephone etiquette created confusion or conflict, and analyse how proper communication practices could have improved the outcome.

(Relevant Units: Unit 2 - Email and Telephone Etiquettes)

Observe any professional interaction you have recently experienced (online meeting, interview, classroom presentation, workplace discussion, or customer interaction).

Analyse the role of non-verbal communication (body language, eye contact, posture, facial expressions, and tone of voice) in shaping the effectiveness of the interaction.

(Relevant Units: Unit 1 - Non-Verbal Communication Skills)

Need Assessment for Content Development

Conduct a hypothetical need assessment survey for content development for a community radio station in a tribal or rural area. Identify the types of programs that would cater to the needs of the local population.

Listener-Broadcaster Relationship

Design a participatory program for a community radio station aimed at addressing a pressing local issue (e.g., health, education, or agriculture). Explain how you would engage listeners in the program. 

. Ownership, Empowerment, and Inclusiveness

Analyze a community radio station in India (e.g., Sangam Radio or Radio Bundelkhand) and discuss how it promotes ownership, empowerment, and inclusiveness among its stakeholders. 

Ethics and Accountability

Discuss the importance of ethics and accountability in community radio. Using examples, explain how ethical practices impact listener trust and participation.

Definition and Scope of Community Radio

Compare and contrast the functions and scope of community radio and commercial radio. Discuss how community radio empowers marginalized groups in rural India.

Developing a Business Plan

Create a business plan for a community radio station, including potential funding sources, partnerships, and advertising strategies to ensure financial sustainability.

Role of Experts and External Sources

Analyze how experts (e.g., doctors, teachers, or agricultural specialists) and external sources contribute to enhancing the credibility and diversity of community radio content. Provide relevant examples. 

Programme Planning and Scheduling

Develop a weekly program schedule for a community radio station targeting a specific community (e.g., farmers, women, or youth). Ensure a balance between information, education, and entertainment.

 Operation and Maintenance

Discuss the challenges faced in operating and maintaining a community radio station. Suggest measures to ensure uninterrupted service and long-term sustainability. 

 Setting up a Community Radio Station

Create a step-by-step plan to set up a community radio station in a rural or urban area. Include details about the location, target audience, and required licenses. 

सामग्री विकास हेतु आवश्यकता आकलन

किसी आदिवासी या ग्रामीण क्षेत्र में स्थित सामुदायिक रेडियो स्टेशन के लिए सामग्री विकास के उद्देश्य से एक काल्पनिक आवश्यकता आकलन सर्वेक्षण तैयार कीजिए। ऐसे कार्यक्रमों के प्रकार पहचानिए जो स्थानीय आबादी की आवश्यकताओं को पूरा कर सकें।

श्रोता-प्रसारक संबंध

किसी सामुदायिक रेडियो स्टेशन के लिए एक सहभागी कार्यक्रम की रूपरेखा तैयार कीजिए, जिसका उद्देश्य किसी तात्कालिक स्थानीय समस्या (जैसे स्वास्थ्य, शिक्षा या कृषि) को संबोधित करना हो। यह भी स्पष्ट कीजिए कि आप इस कार्यक्रम में श्रोताओं की सहभागिता कैसे सुनिश्चित  करेंगे। 

श्रोता-प्रसारक संबंध

किसी सामुदायिक रेडियो स्टेशन के लिए एक सहभागी कार्यक्रम की रूपरेखा तैयार कीजिए, जिसका उद्देश्य किसी तात्कालिक स्थानीय समस्या (जैसे स्वास्थ्य, शिक्षा या कृषि) को संबोधित करना हो। यह भी स्पष्ट कीजिए कि आप इस कार्यक्रम में श्रोताओं की सहभागिता कैसे सुनिश्चित

स्वामित्व, सशक्तिकरण एवं समावेशिता भारत के किसी एक सामुदायिक रेडियो स्टेशन (जैसे संगम रेडियो या रेडियो बुंदेलखंड) का विश्लेषण कीजिए और यह बताइए कि वह अपने हितधारकों के बीच स्वामित्व, सशक्तिकरण एवं समावेशिता को किस प्रकार बढ़ावा देता है।