Distinguish between exploratory and descriptive research design. Explain the various extraneous variables that, if not controlled in an experiment, may contaminate the effect of the independent variable.

What is the difference between a marketing information system and marketing research? Justify the need for marketing research.

Explain the Consumerism in India and also briefly discuss about Consumer Protection Act 1986? What are the key objectives of Consumer Protection act 1986?

Define Media and discuss its importance in IMC? Explain different types of media with suitable examples?

Define the meaning and scope of Sales Promotion? Explain the various types of Sales Promotion techniques and their importance?

Define Advertising and list the major objectives of advertising that firms do consider? What is the PRACE framework in advertising? discuss

What is Digital Marketing? Distinguish between Digital Marketing and Traditional Marketing and also why you prefer Digital marketing over traditional marketing justify with suitable reasons of your choice?

scope and opportunities for start-ups in the rural market.

Impact of financial inclusion initiatives on the rural distribution system.

Role of digitization in the rural distribution system.

How do you price products for different rural market segments (quality-conscious, value-conscious, and price-conscious)? Discuss with the help of suitable examples

Is the qualitative research approach more suitable in the rural context? Describe the different qualitative research tools and techniques used in rural marketing research.

Explain the role of personal factors in the context of rural consumers. Also, state how it differs from urban consumers' buying behaviour.

How do you assess the process of rural development based on the environmental factors. Discuss with examples.

What is ABC analysis? Discuss how can its help retailers to become more profitable? Can it enhance customer experience too? Discuss.

Discuss the need and importance of CRM and also discuss major issues and problems in CRM?

Explain the role of Pricing in Retail Marketing Mix? Examine the various Pricing objectives in the Retail Sector?

What do you understand by Performance Management? Explain the Three Performance Management Frameworks?

Discuss in detail about the importance of Retailing and its role in Indian Economy?

What do you mean by Internet of Things (IoT)? Discuss the main components of an Internet of Things (IoT) ecosystem?