Customer Needs and Wants

Advertising and Personal Selling

Advertising and Personal Selling

 SWOT Analysis

 SWOT Analysis

Customer Relationship Management

Brand Equity

Strategic Marketing Planning

Discuss the process of setting the price for a new product. What pricing methods can a firm use during the introduction stage?

Explain the concept of the marketing mix. Critically evaluate the role of each element of the 4Ps with suitable examples.

Explain the concept of the marketing mix. Critically evaluate the role of each element of the 4Ps with suitable examples.

What do you understand by positioning and unbundling of funds? What are the constraints on positioning of funds? How blocked funds can be moved out of a country?

"Degree of development of financial markets in any country affect the capital structure pattern of domestic companies" Explain with suitable examples.

"Degree of development of financial markets in any country affect the capital structure pattern of domestic companies" Explain with suitable examples.

How does Adjusted Present Value technique differ from other techniques f financial appraisal of Projects? Why is it more suitable for international project appraisal?

How does Adjusted Present Value technique differ from other techniques f financial appraisal of Projects? Why is it more suitable for international project appraisal?

Explain the technique of Transfer Pricing with the help of a suitable illustration.

What factors determine centralization/decentralization of exchange risk management? Which policy would you advocate for Indian Multinationals? Why?

What factors determine centralization/decentralization of exchange risk management? Which policy would you advocate for Indian Multinationals? Why?

What do you mean by Transaction exposure? Describe various techniques available to manage transaction exposure both in the short term as well as in the long term.